Starting from November 1, the Electronic Advertisement Verification System (EIDS) will be enforced for digital advertisements. This system, integrated into the e-Government platform, will significantly impact housing sales. To combat fake listings and maintain price stability, a new measure is being introduced in the real estate market.
Beginning November 1, property owners intending to sell real estate must undergo e-ID verification. The e-Government system will be utilized for identity verification, ensuring that the person posting the ad is the genuine owner of the property. Additionally, individuals identified as close relatives of the advertiser can also be verified through e-Government. This identity verification process will effectively detect and eliminate fake ads from the system.
The regulation will be in 2 stages
The Electronic Advertising Verification System (EIDS) will serve as a portal to authenticate individuals or legal entities facilitating real estate advertisements on behalf of others. Through this portal, the e-Government system will conduct identity, title, and company official verifications.
The regulation will be implemented in two stages. The second stage will involve authorization verification, confirming whether the person publishing the announcement is the property owner, their immediate family member, spouse, or an authorized intermediary.
Advertising platforms will adjust their systems accordingly, reducing the number of fake ads and enhancing transparency in the sector.
